Doug Scanlon
Writer | Designer | Consultant
LATEST PROJECTS
Elms College Magazine
Elms College Magazine | Spring 2013
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The marketing office was asked to make our 85th year the theme of the magazine. What says "celebrate" better than a cake with the institutional seal on the cover? After making arrangements to design the cake (that's not photoshop) I wrote a list of 85 ways we have stayed true to our mission and collaborated with our creative director to design a four-panel foldout of infographics.
Kumon of Amherst
Kumon | Be a Peach Campaign
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The owners of the Kumon Learning Center were a little green when it came to social media. They hired me as a consultant to start up a Facebook page, which I did. Unfortunately, there were only about 10 likes. To add a more personal outreach, I created business cards that said "Be a peach and like us on Facebook" with the Facebook address and a QR code. I tied the card to a cellophane wrapped package of peach rings. Within two days we had over 50 likes.
Bloom Video
Elms College | Video for student magazine
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Video is, by far, our most popular medium among current and prospective students. In order to promote the humanities, it is important to demonstrate outcomes. I chose to focus on Bloom, the student-run literary magazine, to showcase how English majors (or any major really) have a great opportunity to add experience to their résumés and set them up for their next step in life. It's also a lot of fun.
Just a sample of my work. To see more or discuss possible work >>