Doug Scanlon
Writer | Designer | Consultant
EXPERIENCE
Professional ​
info​​
Feature writing is my favorite medium but I also enjoy writing copy for web and print, graphic design, video, photography, and social media to tell the brand's story. The ideal medium is contingent upon the message and the intended audience, so I find it necessary to be proficient in a wide variety of communications.
I enjoy the challenges of developing a creative, cost-effective marketing strategy for delivering a message as direct and far-reaching as possible. I've had the experience of doing both the grunt work (editing, finding content, updating web pages) as well as consulting.
Work​
experience​
Elms College
Assistant Director of Institutional Marketing
​2011 - present
-Manage all institutional publications.
-Write. A lot. Feature stories, copy, press releases, president's speeches, etc.
-Develop, write, and publish news stories for the website.
- Supervise two employees as well as interns and work-studies.
-Support social media efforts.
-Support website content through a CMS.
-Consult internal departments on best practices in marketing, social media, design, etc.
-Edit alumni magazine, manage freelance writers, and coordinate design with creative director.
Kumon of Amherst
Consultant
May 2013 – August 2013
-Created and managed the Facebook page.
-Developed a marketing plan to increase retention rates and recruitment.
HopeTree Family Services
Communications Coordinator
​2006 - 2011
-Created the design, layout, photography and copy for all print and web-based materials.
-Coordinated with an outside vendor to create a content management system and website redesign.
-Εstablished a social media presense by creating and managing an agency Facebook page and blog.
-Managed all orders for agency premiums including: pens, shirts, business cards, etc.
Skills
Adobe Creative Suite
QuarkXPress
Ingeniux CMS
Microsoft FrontPage
Microsoft Office
Mailchimp
Vine
Tumblr
Blogger
YouTube
iMovie
Digital SLR photography and videography
I am proficient in both Mac and PC platforms.
Education
St. Bonaventure University
2000 - 2004
B.A. - Journalism/Mass Communications
-Public Relations Society
-Host for 88.3 The Buzz
-Intern at the Franciscan Center for Social Concern.